FASHION
February 16, 2018





DIDA SANTANA is set to drop his mix tape later this year. He's been on the grind and is looking to put out a top tier project. Having a behind the scenes listen to it, it delves deep into his life and experiences as a young youth in this generation. With the insights highlighted in his rhymes it really proves how much impact the society and our surroundings have on how we maneuver through the system. This is the story of a young urban youth from Nairobi. This is #WwwTheMixtape . He was born and raised in the capital city draws inspiration from day to day life and general view of the society surrounding him. Having grown in Nairobi's East land area he paints a picture of the struggle with the school system, Religion and societies stereotypes. He throws in some braggadocio musically inclined, proving his lyrical prowess. He grew up listening to Hip Hop and credits it to influencing his current style. As a Hip Hop artiste he seems keen to maintain his authenticity as he sings and raps about his life growing up in his city juggling studies; being a law student and his music career. If you love Hip Hop then this is your new favorite artist. Due to the need to push his music and his brand he decided to go solo and started his own company Ditana Entertainment that majorly specializes in music and film production although it also deals with fashion under his clothe line Ditana Branded.